The goal of Search Engine Optimization is to achieve better position in Search Engine. On-Page Optimization is related directly to the content and structure of website and Off-Page boosts a website's Page Rank.
So, what is SEO? It's a technique and a process that help your website to achieve
a higher ranking with the major search engines (ex. Google, Bing, Yahoo etc.) when certain keywords and
phrases which users put in the search field. You choose your route! You can play by white hat Google
rules or simply choose to ignore those and go as black hat. If you take shortcut your site will be
When you want to find information, your first instinct is to use a Google search engine because it is the fastest and easiest way to get it. Next step is to explore the major links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you are looking for easily. That is the goal of Search Engine Optimization.
It's important to think about people, your customer or simply about search habits.
Our recommendations? depends what you want, if you invest your time, money and focus on long term
think about webpage with relevance content, but if you want results in a short time of period try
to invest in PPC campaigns, better than be penalized by Google. Expecting too much too fast might get
you in trouble.
So, it's best to keep it simple.
Search Engine Marketing represent paid ads on the Search Engines. A very popular type of paid advertising on the Internet is PPC advertising.
Don't forget - other companies are also online those days.
The concept behind SEM is quite simple. When you looking for the information on the Internet you'll get "organic" unpaid search listings or paid advertising listings usually of a direct or indirect commercial nature That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from SEM is a term that refers to advertising on the Internet. SEM represent paid ads on the search engines through which appear on the top and right side in the search results.
In Social Media Marketing your message can take many interesting forms and can be used on a variety of platforms. Most popular platforms are Facebook, YouTube, LinkedIn and Twitter.
It's a communuty dialogue between you and your customers.
Messages are spreading instantaneously, just a few clicks and is right there in front of your target audience. Share videos, write blogs, pictures and music, possibilities are unlimited. Platforms are changing the way consumers perceive brands.
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